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1922 marks the year when belt loops were first used.
Belts began appearing on fine clothing soon after World War I and eventually became important to younger workingmen. Although belt loops were added, the suspender buttons remained till 1937 and the cinch till 1942.
The 1922 501® Jean offered the best of both worlds: maintaining the cinch and using suspenders, or eliminating both and wearing a belt. Younger men cut off the cinch in order to wear a belt, while more traditional users kept the cinch and wore suspenders. Retaining both ways of wearing jeans ensured that more people could be persuaded to try Levi’s® jeans, many for the first time.
Around 1915 LS&Co. started hanging a small paper label from one of the suspender buttons on the waist overalls. This label, which was carried over into the early 1920s, advertised the fact that LS&Co. had won prizes at the 1915 Panama-Pacific International Exposition.
Learn more HERE
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The devil is in the details!
Levi’s ® Vintage Clothing Selvage
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A recent trip to Milan included a stop at our Levi’s Vintage Clothing ‘B-Fly’ shop where we updated the stock and presentation of our Spring Summer 2013 Hot Rod Collection. presentation of our Spring Summer 2013 Collection.
Check out our Milan outpost when you’re in the area:
46 Corso di Porta Ticinese, Milan, Italy 39-02-89-42-31-7 -
What a poster…
Credit to Midwest Vintage
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~ Jewel Tones ~
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